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Uzzi Amphibious gear

Lead clothing design for the Uzzi x Nickelodeon resort-wear line for kids and toddlers. Designed patterns for other clothing items in the Uzzi catalog such as bucket hats & Hawaiian shirts. Designed promotional materials for trade-shows and events such as signs, rugs & advertisements. Designed custom emblems and logos for clients. Directed photoshoots for new products and edited images to be catalog/web ready. Updated product images for Amazon.com and Uzzi.com online web stores. Designed banners and other graphics for web and social media.

Purpose

Design a line of Nickelodeon clothing unlike anything you can currently buy in stores. Create media that met quality standards and represented Uzzi's style as a company.

Software

Illustrator, Photoshop, InDesign, Express & Premiere

Nickelodeon x Uzzi Resort-wear Catalog

This is the final Nickelodeon X Uzzi Resort-wear Catalog. This project took over 8 months, and overseeing it gave me much insight into the clothing and licensed design industries.

 

Here is a summary of my roles in this project:

  • Spearheaded the overarching design direction of the entire line

  • Allocated tasks within the design and production teams

  • Created graphics and patterns on Illustrator using a combination of original drawings and assets provided by Nickelodeon

  • Designed all SpongeBob, Dora, Baby Shark & Teenage Mutant Ninja Turtles clothing, as well as one Paw Patrol design (PAW 1767)

  • Designed all towels

  • Worked with our production team to decide on physical details such as cut, stitch color, eyelet material, drawstring style, etc.

  • Worked with the Viacom licensing team to get designs approved for production 

  • Reviewed clothing samples and communicated with the factory to ensure that production came out right

  • Created images of kids wearing our clothing on Photoshop

  • Designed the actual catalog using InDesign

Extra Nickelodeon Products

Summary:

Above is a collection of products I designed using a combination of original drawings and assets provided by Nickelodeon. These products, not featured in the Nickelodeon X Uzzi Resort-wear Catalog, were either scrapped before production or created after the release of the first official line. All were designed solely by me using Adobe Illustrator.

Uzzi Products

Summary:

Above is a collection of products I designed, either for the Uzzi Catalog or for clients of Uzzi. I designed these products using original illustrations created on Illustrator and assets provided by our clients. After the initial mockup of a design gets approved I create line sheets with pantone colors, measurements and other design details for the production team. 

Textile Gallery

Summary:

The textiles pictured above were all created by myself on Illustrator using my own original illustrations in combination with assets provided by Nickelodeon. There are some textiles created for the Nickelodeon x Uzzi Resort-wear line and some for the Uzzi Catalog. 

Icon/Logo Gallery

Summary:

The logos and icons pictured above were created in Illustrator for the general Uzzi catalog and specific clients of Uzzi to be used on various clothing items. 

Technical Design and Linesheets

Physical promotional products/signs

Social Media

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Web Banners

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Email Blasts

Other Digital Design Assets

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External Links

Websites displaying Uzzi Amphibious Gear's brand identity and containing work I created:

Uzzi Amphibious Gear Website: https://www.uzzi.com/

Nickelodeon X Uzzi Resort-wear Catalog: https://www.uzzi.com/nickelodeon

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