Uzzi Amphibious gear
Lead clothing design for the Uzzi x Nickelodeon resort-wear line for kids and toddlers. Designed patterns for other clothing items in the Uzzi catalog such as bucket hats & Hawaiian shirts. Designed promotional materials for trade-shows and events such as signs, rugs & advertisements. Designed custom emblems and logos for clients. Directed photoshoots for new products and edited images to be catalog/web ready. Updated product images for Amazon.com and Uzzi.com online web stores. Designed banners and other graphics for web and social media.
Purpose
Design a line of Nickelodeon clothing unlike anything you can currently buy in stores. Create media that met quality standards and represented Uzzi's style as a company.
Software
Illustrator, Photoshop, InDesign, Express & Premiere
Nickelodeon x Uzzi Resort-wear Catalog
This is the final Nickelodeon X Uzzi Resort-wear Catalog. This project took over 8 months, and overseeing it gave me much insight into the clothing and licensed design industries.
Here is a summary of my roles in this project:
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Spearheaded the overarching design direction of the entire line
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Allocated tasks within the design and production teams
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Created graphics and patterns on Illustrator using a combination of original drawings and assets provided by Nickelodeon
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Designed all SpongeBob, Dora, Baby Shark & Teenage Mutant Ninja Turtles clothing, as well as one Paw Patrol design (PAW 1767)
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Designed all towels
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Worked with our production team to decide on physical details such as cut, stitch color, eyelet material, drawstring style, etc.
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Worked with the Viacom licensing team to get designs approved for production
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Reviewed clothing samples and communicated with the factory to ensure that production came out right
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Created images of kids wearing our clothing on Photoshop
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Designed the actual catalog using InDesign
Extra Nickelodeon Products
Summary:
Above is a collection of products I designed using a combination of original drawings and assets provided by Nickelodeon. These products, not featured in the Nickelodeon X Uzzi Resort-wear Catalog, were either scrapped before production or created after the release of the first official line. All were designed solely by me using Adobe Illustrator.
Uzzi Products
Summary:
Above is a collection of products I designed, either for the Uzzi Catalog or for clients of Uzzi. I designed these products using original illustrations created on Illustrator and assets provided by our clients. After the initial mockup of a design gets approved I create line sheets with pantone colors, measurements and other design details for the production team.
Textile Gallery
Summary:
The textiles pictured above were all created by myself on Illustrator using my own original illustrations in combination with assets provided by Nickelodeon. There are some textiles created for the Nickelodeon x Uzzi Resort-wear line and some for the Uzzi Catalog.
Icon/Logo Gallery
Summary:
The logos and icons pictured above were created in Illustrator for the general Uzzi catalog and specific clients of Uzzi to be used on various clothing items.
Technical Design and Linesheets
Physical promotional products/signs
Social Media
Web Banners
Email Blasts
Other Digital Design Assets
External Links
Websites displaying Uzzi Amphibious Gear's brand identity and containing work I created:
Uzzi Amphibious Gear Website: https://www.uzzi.com/
Uzzi Catalog: https://www.uzzi.com/catalog
Nickelodeon X Uzzi Resort-wear Catalog: https://www.uzzi.com/nickelodeon
Instagram: https://www.instagram.com/uzzi.apparel/
Facebook: https://www.facebook.com/uzzi.apparel